BEEF ELEVATIOn 2025
More Efficient, More Consistent
Hosted by brangus australia
Beef Elevation -
more efficient, more consistent
An educational event addressing the current state of play of the Australian beef industry and provoking thought among producers about how to create greater value throughout the beef supply chain into the future.
Venue: CocoBrew, Rockhampton
Time: 8:00am - 2:00pm
Join us for a one-day seminar program in Rockhampton on Friday 16th May 2025
The seminar will feature speakers from all aspects of the beef supply chain including both grass-fed and grain-fed brand owners, and industry speakers discussing MSA and genetic tools.
An event with Central Queensland beef producers in mind, with content that will engage all Brangus producers.
While it is hosted by Brangus Australia, it is an event designed to provoke thought and inspire change among commercial beef producers to create greater value throughout the beef supply chain.
our speakers
The seminar will feature speakers from all aspects of the beef supply chain including both grass-fed and grain-fed brand owners, and industry speakers discussing MSA and genetic tools.
Dr. Christian Duff P.hD
Christian's career and education reflect his strong commitment to the field of livestock genetic evaluation. He began his journey at ABRI, where he worked for 14 years (2001–2014) across various roles, including in BREEDPLAN, extension services, and management. This included providing the Brangus Association extension and technical support through the TBTS project. From 2014 to 2025, Christian served at Angus Australia, focusing on strategic projects, research and development, and genetic evaluation. In 2025, he returned to ABRI as Chief of Operations, where, alongside an engaged management team, he now oversees the delivery of BREEDPLAN, BreedREGISTRY, BreedSEC, and DairyEXPRESS. Christian has recently been awarded a PhD from UNE in livestock quantitative genetics, with a focus on improving genetics for beef eating quality and nutritional traits.
Dave Packer
David has been with MLA for almost eight years, previously managing the Producer Adoption program, and now the Meat Standards Australia Program Manager (4 years). Prior to MLA, David spent 11 years in the livestock animal health sector in both R&D and commercial roles. David holds a Bachelor of Rural Science and a PhD in meat science.
David has worked hands-on, across the livestock and cropping sectors, and is the managing partner of a breeding and backgrounding operation in the New England region of NSW. David's experience allows him to have scope and understanding from research through to on-farm and supply chain implementation.
Ben Wieland
Ben Wieland is currently the Livestock Manager for Hewitt Foods, the largest integrated supply chain of certified Organic meat. Since graduating with a degree in Agricultural production from The University of New England, Ben has gained 6 years’ experience across grain-fed beef, multispecies & organic procurement & processing. Known for his practical, solutions-focused approach, Ben has worked across the full supply chain, combining procurement experience with strategic commercial insights. Outside of work, Ben runs a small stud and regularly shows cattle, bringing a hands-on passion for the industry that informs his professional perspective.
Caitlyn Barton
Introduction